Young's Seafood: extra oomph for Britain's best-selling ready meal

March 16, 2010 15:08

Young's has added 25% more fish to the nation's favourite ready meal, Admiral's Pie. The change will consolidate the product's appeal to its millions of regular buyers as well as making it even more attractive to new consumers, reports www.megafishhnet.com with reference to Young's Seafood.

Young's Admiral's Pie is already Britain's best-selling ready meal of any type - with around 14 million sold every year (which means one is eaten approximately every 3 seconds!) Made with chunks of responsibly sourced wild Alaskan Pollock in butter sauce with a potato and cheddar cheese topping, it has proven consistently successful since it was first launched in 1992.

Young's marketing manager, Matt Whelan, says, "Admiral's Pie is already a winning formula - all we've done is add extra fish, which consumer feedback had suggested would be a welcome improvement. We fully expect this one change will bring in even more satisfied customers!"

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