April 1, 2010 08:55

Young's, the nation's favourite fish brand, has launched a new bite-size product to add to its best-selling Chip Shop battered fish range - Chip Shop Mini Fillets for kids, reports with reference to Young's Seafood.

These are made with 100 per cent basa fillet - a delicious and succulent white fish with a soft texture and mild flavour. With less than three per cent saturated fat and no bones, new Chip Shop Mini Fillets offer the perfect mid-week meal option for young families and children. Their small size also makes them the perfect finger food to dip and share whilst the mild flavour of the fish dipped in Chip Shop's unique crisp bubbly batter ensures they'll appeal to adults and children alike.

With more families choosing to dine-in at home, it's increasingly important to offer a range of products that appeal to everyone and the unique format of Mini Fillets are perfect for smaller appetites. With the addition of new Mini Fillets to the existing range there's now is a Chip Shop favourite to satisfy the tastes and needs of everyone!

Young's has chosen the very best quality basa for its new Mini Fillets, produced at carefully selected freshwater fish farms in Vietnam. The fish is filleted by hand and then frozen within one hour of leaving the water to ensure all its fresh flavour and healthy nutrients are locked-in. As with all Young's products, Chip Shop Mini Fillets carry the company's Fish for Life accreditation on-pack, confirming that the fish used has been responsibly sourced.

Commenting on the launch, Charlotte Broughton, marketing controller for Young's Seafood, said: "Fish is an essential part of everyday life for us and, as a nutritious and essential staple of a healthy balanced diet, it's our passion to make it a twice-weekly feature on the nation's menu too.

"Our new Chip Shop Mini Fillets are a perfect example of the way in which we are constantly seeking to create new ideas that really deliver to our customers' needs, serving-up the very tastiest, top-quality products at an affordable price-point."

Chip Shop Mini Fillets are available now in Tesco, Sainsbury's, Morrisons, Iceland and the Co-op, RRP £3.49 for a pack of six fillets (380g).

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