Unique funding project from the Postcode Lottery to support the MSC

April 21, 2010 11:33

The Postcode Lottery (a charity lottery) has launched a new funding initiative ‘Project Oceans'.  The 7 million Euros fund has been created with the goal to increase consumer awareness about the challenges the oceans are facing, and to support the work of organisations that focus on protection of the oceans and sustainable seafood solutions, reports www.megafishnet.com with reference to MSC.

The MSC is very happy to have been chosen as one of the beneficiaries of the project and the support of the Postcode Lottery Project Oceans will significantly enhance MSC's operations in three key areas
Increasing outreach to tuna fisheries in the Western and Central Pacific where more than half of the world's tuna catch comes from.
Supporting MSC's operations in China where there are already more than 120 companies certified to process MSC-certified seafood.
Increasing the number of sustainable seafood promotions the MSC carries out jointly with seafood brands and retailers to improve public awareness.
New website

To further support the much needed increase in consumer awareness, the Postcode Lottery Project Oceans has created their own website www.projectoceans.com, where competitions and other activities are used to engage the public, generate interest in the oceans, and explain how visitors to the site can make a difference. Project Oceans has also begun work on the creation of a television documentary, which will be filmed by Mattias Klum. Mattias is a renowned natural history photographer and film producer whose work has been featured in numerous exhibitions around the world and on the cover of National Geographic magazine.

Rupert Howes, Chief Executive of the MSC says: "We are delighted to have recieved this support from the Postcode Lottery. Not only will the funding enable the acceleration of MSC activity in very critical areas, it will also give a significant boost to the growing levels of consumer awareness around the world. It is wonderful to see such a high level of support focused on the world's oceans and very encouraging to see so much activity highlighting the solutions that enable everyone to take part and make a very real difference."

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