The Saucy Fish Co takes top spot in supermeat and fish awards

July 8, 2010 14:47

The Saucy Fish Co.'s Foil Bake Bag range has scooped the top title of Best Packaging at the SuperMeat & Fish Awards - beating off a record number of entries from the likes of Sainsbury's Taste the Difference, reports www.megafishnet.com with reference to The Saucy Fish Co.

The awards by leading trade magazine Meat Trades Journal - which reward excellence in supermarket retailing and industry pioneers - saw The Saucy Fish Co. take the top accolade for this four-strong range of fish fillets and king prawns, which are stocked in Tesco stores across the UK and online at tesco.com.

Judges praised not only The Saucy Fish Co.'s packaging design but the innovation behind it, making it easier than ever to serve perfect fish dishes every time and encouraging more shoppers to enjoy their recommended two portions of fish each week.

Simon Smith, Sales and Marketing Director at The Saucy Fish Co. said: "We've introduced a brand new chilled fish cooking concept to the market with the launch earlier this year of our Foil Bake Bag range. We worked hard to perfect its quality and performance and we're obviously delighted that our expertise and attention to detail has been recognised.

"Our Foil Bake Bag range is targeted at those who love fish but maybe don't have the time or confidence to cook it at home. For maximum ease and convenience, the bags are sealed and, with a reflecting foil on the bottom for speedier cooking, flavoured butters can perfectly blend and seep gently into the fillet or king prawns.

"The result is a delicious part-steamed and part-baked fillet or prawns - the ultimate succulent fish dish. What's more, it's wholesome and hearty and there's no mess or smell - until it is beautifully oven baked and ready to serve."

Meat Trades Journal editor, Ed Bedington continued: "SuperMeat is by far the biggest meat awards in the industry, reflected in the number of entries we received this year. The prestige attached to the awards gives those winning their categories a great opportunity to market their success to their customers."

The Saucy Fish Co.'s foil bake bag range includes:
Salmon with sweet chilli dressing
Cod fillets with lemon and pink peppercorn sauce
King prawns with lime and coriander sauce with a hint of chilli
King prawns with roasted garlic and herb sauce
It has an RRP of £4 per pack, serves two.

Also in The Saucy Fish Co. range are fish and sauce dishes and standalone sauces - traditionally made ingredients you'd find in your kitchen at home. The whole range is convenient, quick and easy to prepare - all that's left to think about is what to serve it with.

For more information about The Saucy Fish Co visit www.thesaucyfishco.com

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