Russian Sea conducting promotion campaigns in Saint Petersburg
In the beginning of November 2007 the Russian Sea Group of Companies, undisputed leader on the Russian seafood market in terms of its wide coverage of various segments, production output, sales volumes and implemented technologies, launched several promotion campaigns in the nation's northern capital of Saint Petersburg.
More specifically, until 29 November eight plasma panels placed in the city's center will be demonstrating advertising video reels on the company's new actions called "Three Steps to the Sea" promoting its Mediterrana-labeled shellfish range and "Traffic-Controller" promoting its salmon range.
Along with the above, the company has launched a promotion campaign in the newspaper Petersburg Quality. The second November issue of the newspaper contains announcement of the firm's action "Three Steps to the Sea".
Founded in 1997, the Russian Sea Group of Companies has made it a target to produce healthy seafood for the consumer to enjoy and it strives for winning and maintaining leading positions in every market niche where it is operating or which it is planning to enter.
In the beginning the Group majored mostly in importation of freshfrozen fish, while later serious diversification followed. At present the Group's activities are concentrated in three directions: wholesale trade in finfish and shellfish/mollusks, manufacture of seafood products for end consumers from purchased raw material and fish farming.
In 2006 the Group's turnover amounted to 350 million USD and its earnings before interest, depreciation and amortization (EBITDA) totaled 29 million USD. In the year 2007 the Group's turnover and EBITDA are forecasted to grow to 600-620 million USD and 60 million USD correspondingly. Much attention inside the Russian Sea Group is paid to construction of an efficient structure of business management. In the year 2007 the Group in cooperation with Deloitte is completing a joint project on the reengineering of the business processes. Within the framework of the project's implementation the Group has been changing its organizational and management structure. Simultaneously, the Group has been introducing the ERP-system Microsoft Dynamics AX aimed at supporting the new model of operating activity and obtaining the necessary information when making management decisions.
The Russian Sea Group of Companies has also been increasing the level of transparency and publicity of its activities. In June 2007 one of the Group's companies, JSC Russian Sea, placed its debut bonded debt of 2 billion RUR at MICEX stock exchange (Moscow Interbank Currency Exchange). In November 2007 the Russian Sea Group of Companies will for the first time produce consolidated accounts in compliance with the International Financial Reporting Standards (IFRS) and the business will be audited.
The Russian Sea Group of Companies is now headed by Chairman of the Board Maxim Vorobyov.