Recognition for Fish for Life as one of Europe's top environmental programmes

June 2, 2010 11:22

Young's Fish for Life programme for seafood sustainability will compete in Brussels on June 2nd against the best environmental initiatives from across Europe in the finals of the European Business Awards for the Environment, reports with reference to Young's.

Fish for Life was selected for these finals by a European jury and is the only British entry to reach the pan-European stage out of eleven UK winners named in London in March. It competes for the overall prize in the ‘Management' section of the awards, against two other entries from Austria and Turkey.

The biennial European Business Awards for the Environment are sponsored by the European Commission and honour European enterprises that "spur economic growth by contributing to innovation and competitiveness, while also protecting the environment." Awards are open to companies from all EU Member States and candidate countries, and are nominated by their respective award bodies following success in national ‘feeder' schemes.

Chris Britton, CEO of the Findus Group, says, "These are highly prestigious awards which put Fish for Life amongst the very best environmental initiatives in Europe. Reaching the finals in this way underlines the point that Fish for Life is much more than just a consumer label for our products - it is a committed and multi-faceted programme intended to support genuine improvement in fish sustainability."

Fish for Life was initiated in 2006 by Young's Seafood and has since been adopted across Findus Group's operations in continental Europe. It encompasses detailed criteria and a stringent assessment process to ensure that all fish is responsibly sourced and highlighted as such on Young's and Findus packs through the Fish for Life logo. The programme also drives extensive engagement work with fisheries to support best practice in the drive for long term sustainability.

The winners of the European Business Awards for the Environment will be announced at a ceremony in the Bibliothèque Solvay, Brussels, on 2 June 2010, during Green Week, the European Commission's annual environment conference.

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