Price Chopper Launches Sustainable Seafood Platfoorm

April 7, 2011 10:07

Price Chopper Supermarkets made public its new sustainable seafood platform, bolstered by the addition of Sustainable Fisheries Partnership (SFP) and Trace Register. These two exemplary organizations will be guiding Price Chopper in the further development of plans and programs to ensure that its seafood is harvested from the most sustainably managed and maintained fisheries of the world, reports with reference to SFP.
SFP is working with the company to evaluate products and determine the best sources of wild-caught and farmed seafood. Working actively with supply chain and individual fisheries, Price Chopper is committed to improving harvesting policies and practices wherever they may be in decline or poorly managed.
Trace Register is providing the company with a sophisticated software system that meets the full traceability requirements of producers, processors, distributors and retailers of wild-caught and farmed seafood. This will give Price Chopper the ability to trace every step of seafood product's journey from ocean to shelf, providing assurances of quality, food safety and sustainability.
Last year, Price Chopper became the first supermarket retailer in the nation to provide customers with the opportunity to purchase Sea Bream harvested via a wholly sustainable closed loop water system that simulates the perfect ocean in a tank.
"Developing new partnerships and policies continues to help us improve our sustainable seafood platform for the betterment of our customers and our oceans," said Lee E. French, Price Chopper's Vice President of Seafood Merchandising.
"Actions speak louder than words and our programs and alliances reflect our deep commitment to offer our customers the best in fresh, high quality, sustainable seafood products."

About Price Chopper
Based in Schenectady, New York, the Golub Corporation owns and operates 128 Price Chopper supermarkets in New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania and Vermont. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service and cooperative employee relations. Golub's more than 24,000 teammates collectively own 52% of the company's privately held stock, making it one of the nation's largest privately held corporations that is predominantly employee-owned. 

About Sustainable Fisheries Partnership
Sustainable Fisheries Partnership (SFP) was founded in 2006 as an independent non-governmental organization (NGO) capable of breaking new ground in the world of sustainable seafood and marine and freshwater conservation.
Its vision is one of healthy marine and aquatic ecosystems; secure seafood supplies; and a thriving, responsible seafood economy. Its mission is to engage and catalyze global seafood supply chains in rebuilding depleted fish stocks and reducing the environmental impacts of fishing and fish farming.
About Trace Register
Founded in 2005, Trace Register set standards by which consumers can feel confident that the seafood they purchase is from sustainable sources. After extensive research and development, the Trace RegisterTM system was introduced as a powerful yet pragmatic solution for food traceability. Trace Register LLC is a privately held company headquartered in Seattle, Washington, USA, with regional offices in Japan and China.

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