Partnership Supports Sensible Seafood Education Program

February 21, 2011 09:35

Icelandic USA, Inc, is pleased to announce their partnership with the Virginia Aquarium & Science Center on the Sensible Seafood program, reports with reference to Icelandic USA.

A newly established initiative, the mission of the Sensible Seafood program is to promote seafood choices that are good for you and make sense for a healthy marine environment. Designed to help consumers make sustainable seafood decisions in stores and at restaurants, the Sensible Seafood program was developed in conjunction with the Monterey Bay Aquarium and an Advisory Panel of regional seafood experts, including representation from Icelandic USA.

Icelandic works with aquariums nationwide to promote good stewardship for marine life and education about the world's waterways and oceans. Chuck Spencer, National Account Manager and Global Sustainability Specialist, commented on the collaboration, "We are excited to partner with the Virginia Aquarium & Science Center on the Sensible Seafood program, The Sensible Seafood program's position on conservation of the oceans and waterways is aligned with the ideals and objectives of Icelandic Group."
The Sensible Seafood program provides consumers with a useful color-coded reference pocket guide that rates the most popular seafood items. Green items are best choices for seafood consumption, highlighting options that are abundant, well-managed, and fished or farmed in environmentally friendly ways. Yellow items are good alternatives for consumers to consider when best choices are not available, though there may be some concerns with how they are caught or farmed. Consumers are urged to avoid red items because they are over-fished or caught and farmed in ways that harm other marine life or the environment.
Icelandic plans to promote the Sensible Seafood program through several upcoming initiatives and events, including the Sensible Seafood Fest in May and the Second Annual Icelandic Seafood Fest 8K Run in June. At the Sensible Seafood Fest, Icelandic® Corporate Chef Hilmar Jonsson will prepare offerings from Icelandic's product line, showcasing support of the Sensible Seafood Pocket Guide recommendations.
Collaboration with the Virginia Aquarium & Marine Science Center and their Sensible Seafood program is aligned with the practices outlined in the new Corporate Social Responsibility Policy, issued by Icelandic Group. The policy details the leadership role Icelandic takes in the industry through cooperation with major seafood companies, ensuring that all common resources are responsibly managed.
For more information about the Sensible Seafood program, or to download the Sensible Seafood Pocket Guide, please visit

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