Pacific West the first to offer MSC certified tempura hake products to the foodservice sector in Australia

May 16, 2011 10:14

Supplier of frozen seafood, Pacific West, is playing an important role in transforming the seafood market to a more sustainable basis by becoming the first to offer Marine Stewardship Council (MSC) certified tempura hake products to foodservice providers in Australia, reports with reference to MSC.

To be sold under the new Sustainable Harvest brand, Pacific West is sourcing the fish for its tempura range from the MSC certified hake fishery in South Africa, and these products will bear the MSC blue ecolabel.
What Pacific West says:

Neil Cane, Product Manager of Pacific West, says: "Tempura fish is one of the flagship products for Pacific West, and is well known among food service organisations." 

"Our customers can be assured that the new MSC certified tempura hake products are the same premium quality and taste as before, the only difference being that now, with the launch of these products, we can together begin to meet the growing consumer demand for sustainably sourced seafood in Australia, and can play a positive role in protecting seafood for the future."

Marketing Manager of Pacific West, Cindy Eskarous, says: "Pacific West is happy to show initiative in doing our part towards preserving marine life. We believe we have always done the right thing with our fisheries, and in managing resources, but we've now gone the next step by getting our Sustainable Harvest products independently certified by the MSC."
What the MSC says:

MSC Manager, Patrick Caleo, says: "The certified hake Pacific West is using in their Sustainable Harvest products has been proven against the world's most rigorous and science-based standard for sustainable fishing."

"By offering these MSC certified tempura hake products to the foodservice industry, Pacific West is ahead of the game in Australia and must be commended."

"As a result of their actions, many more Australians will be able to enjoy seafood in the knowledge that they are playing a part in the global solution to the problems caused by unsustainable seafood practices. Their commitment to using MSC certified hake is a boost in safeguarding the world's fish stocks for future generations," Caleo concludes.

More information

For more information on Pacific West's new Sustainable Harvest tempura hake products visit: .

For media information, high res images or to set up an interview with a Pacific West representative contact Cindy Eskarous, Pacific West Marketing Manager, on 02 98494213, or email

To set up an interview with a MSC representative email  or call +61 (0)2 9524 8400.

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