Ocean Nutrition Canada honours Wilmar International for 2010 most significant contribution to human health award
Ocean Nutrition Canada Limited (ONC), the world's largest Omega-3 EPA/DHA solutions provider, and supplier of MEG-3 brand Omega-3 EPA/DHA (eicosapentaenoic acid/docosahexaenoic acid) ingredients, is pleased to announce that it recently presented Wilmar International Limited (Wilmar) with an award for 2010 Most Significant Contribution to Human Health in the Omega-3 Sector, reports http://www.megafishnet.com/ with reference to ONC.
In December 2010, ONC announced that it entered into an exclusive long-term strategic agreement with Wilmar, based in Singapore. The collaboration resulted in the launch of Wilmar's new Arawana 3A+ premium cooking oil containing ONC's Omega-3 EPA/DHA ingredient. The new cooking oil contains high inclusion levels of Omega-3 in its leading and most widely distributed product - Arwana 3A+ premium cooking oil. With 130mg EPA/DHA per serving this product has very significant Omega-3 loadings, allowing Chinese consumers to easily bridge the nutritional gap with this fortified food product.
On March 12th in Anaheim, California, during the Natural Products Expo, ONC presented Wilmar with this recognition for its commitment to addressing the Omega-3 deficiency in the Chinese diet. Wilmar's commitment to increasing awareness of the importance of Omega-3 EPA/DHA, and to educating the Chinese consumers about the deficiency in their diet can be seen in their advertising and promotional activities including television campaigns, food education and cooking shows, road show promotions (over 30,000), print and online articles, as well as in-store and outdoor sampling displays around the country. They also have held academic and scientific symposia with international experts in the health and nutrition field to educate the medical and regulatory communities as well consumers about the significant health benefits of Omega-3 EPA and DHA.
"We are very honoured to have presented them with the award for Outstanding Contribution to Human Health." Robert Orr, Chairman of Ocean Nutrition Canada Limited, continued, "The commitment Wilmar has made to addressing the dietary Omega-3 EPA/DHA deficiency of the Chinese consumer, the research and development along with the outstanding efforts and financial commitment to educating the Chinese consumer about the importance of Omega-3 EPA/DHA in their diet is to be commended."
"We are honored to be recognized by Ocean Nutrition Canada with this award. We are very proud to be able to produce Arawana 3A+ with high-quality MEG-3® Omega-3 EPA/DHA ingredients." Mr. Bo Chen, General Manager of Yihai Kerry continued, "Addressing the Omega-3 deficiency in the Chinese diet is extremely important to us and our product may potentially have a significant improvement on the health of Chinese consumers."
During the award ceremony, Adam Ismail, Executive Director of the Global Organization for EPA and DHA Omega-3 (GOED), presented Wilmar with a plus-level membership certificate into the (GOED) trade association. "Arawana 3A+ is one of the more innovative products I have seen on the market. Incorporating EPA and DHA into staple food products is one of the best ways to establish these nutrients as a core fundamental component of human nutrition." Adam Ismail continued, "Which is why I am so pleased to see it being added to cooking oil in a country like China where per capita usage of oils is so high. I hope this can serve as a model for companies in other countries."