Norwegian Seafood Export Council calls Atlantic salmon Russia's superstar. Part 1.

May 29, 2007 16:51

According to a consumer poll held in Moscow and Saint Petersburg by Norsk Gallup to the order of the Norwegian Seafood Export Council, the most popular fish species in 2006 were Atlantic salmon (39% of respondents) and shrimp (39%), while trout took the third place winning ca.32% of the consumers, said NSEC in a recent Russian-language release.

Herring was the fifth top popular species with 13.9%, while mackerel attracted only 5.9% of the respondents.

Frequency of fish consumption

(respondents - women 18-69 years old, source - Norsk Gallup)

How often do you eat fish?

January 2002

January 2003

February 2004

February 2005

November 2005

November 2006

Twice a week or even more often

29.5

26.8

29.6

34.2

38.7

36.7

Once a week

30.0

29.7

30.8

30.9

26.4

30.2

2-3 times a month

17.5

20.5

22.0

19.9

17.8

16.9

Approximately once a month

9.3

11.9

10.3

8.3

10.3

9.6

From once two months to 2-3 times a year

5.1

7.3

5.1

3.1

4.7

5.2

Rarer

2.8

1.1

0.5

1.4

0.5

0.9

Never/I don't know

5.9

2.7

1.6

2.3

1.7

0.5

Note: total consumption in 2006 and in November 2005, household consumption in the previous years

In the year 2006, according to the release, 67% of the respondents consumed fish once a week or even more often, 7% rarer than once a month or did not consume it at all. Frequency of fish consumption in Moscow was higher than in Saint Petersburg. Besides, the older the consumers are, the more often they prefer eating fish. A lot of them eat fish twice a week or even more often.

Atlantic salmon

Atlantic salmon consumption in Russia has been smoothly growing since 2002 and the fish has been the most popular among young people under 30 years old. 51% of respondents eat Atlantic salmon at least once a month, while the percent of such frequent eaters of Atlantic salmon among young people under 30 reaches 57%.

(Respondents - women 18-69 years old, source - Norsk Gallup)

How often do you eat Atlantic salmon?

January 2002

January 2003

February 2004

February 2005

November 2006

Twice a week or even more often

6.1

3.8

4.0

7.3

7.5

Once a week

4.3

6.3

5.7

9.5

9.5

2-3 times a month

8.9

9.9

13.9

18.6

12.1

Approximately once a month

11.0

13.3

18.2

19.8

21.5

From 1 time two months to 2-3 times a year

25.1

30.8

30.0

24.0

22.1

Rarer

12.0

13.6

9.8

6.4

5.6

Never/I don't know

32.5

22.2

18.3

14.4

21.8

Note: total consumption in 2006 and in November 2005, household consumption in the previous years

How often do you eat Atlantic salmon?

2006

Moscow

Saint Petersburg

18-29

30-49

50+

Twice a week or even more often

10.7

6.6

6.0

8.19

6.73

Once a week

12.7

8.5

8.2

10.67

8.23

2-3 times a month

9.8

13.3

12.3

13.90

10.22

Approximately once a month

23.4

26.0

14.6

22.33

20.70

From 1 time two months to 2-3 times a year

22.4

19.6

25.0

24.57

19.70

Rarer

3.9

5.1

7.5

2.73

8.48

Never/I don't know

17.1

20.8

26.5

17.62

25.94

Herring

Unlike Atlantic salmon, consumption of herring has been decreasing despite the fact that 83% of respondents eat herring 2-3 times a year and 66% eat it at least once a month.

The above data has been analyzed from a poll of approximately the same number of people from Moscow and Saint Petersburg. About 800 women from 18 to 69 have taken part in the poll which has been organized in cooperation with Norsk Gallup.

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