MWV Evolves Snack Packaging Solutions to Help Brands Put Best Face Forward on Shelf

November 2, 2010 15:34

The snack container combines MWV's design and engineering expertise in barrier packaging and Interpress' new converting technology in a next-generation paperboard container for packaged foods specifically designed to be more efficient and customizable, reports www.megafishnet.com with reference to MWV.

MWV developed the product and is partnering with Interpress Technologies, an innovator and leader in printing and custom forming food packaging products.

"By designing a snack packaging solution that is paperboard based, we achieve a higher level of shipping efficiency due to its lighter weight and nestability features," said Douglas Reid, marketing director, new business development, MWV. "The snack container has the potential to ship 8.3 times more containers on one pallet compared to composite cans, equaling sizeable savings."

"We are pleased to offer brand owners a customizable package solution by allowing it to be produced in a variety of sizes, shapes, barrier types and seal options," shared Reid.

The snack container options help enhance brand visibility, appearance and ease of retailer handling due to the shape. Unlike traditional round containers, which on average face the wrong direction 16 percent of the time, the snack container prevents confusion at shelf level. This is an important factor in an ever-changing and highly competitive space for consumers' attention. In a concept test the snack container packaging shows it will help promote product sales over the composite can.

MWV and Interpress are working on a second iteration of the product that offers both an oxygen barrier and an airtight, hermetically-sealed lid, which is ideal for packaging nuts, chips and other snacks that contain oils. The seal is essential to preserve the quality of these perishable types of food.

All MWV paperboards are compliant with a full range of rigorous, global food contact and safety standards including USFDA, ISEGA, CONEG, ASTM and RoHS.

MWV and Interpress will be exhibiting the new snack container at PACK EXPO, Oct. 31 - Nov. 3, in Chicago at the McCormick Center Booth #S-1091.

About MWV

MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world's most admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, tobacco, and commercial print industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company's land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 19,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the seventh consecutive year. For more information, please visit www.mwv.com.

About Interpress Technologies

With steady growth since 1989, Interpress Technologies has gained national recognition as an innovator and leader in the package converting industry. Specializing in printed formed paper and plastic containers, printed sidewalls and folding cartons with high-impact graphics, we view ourselves as "service providers" rather than simply package suppliers. For more information please visit www.interpresstechnologies.com

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