Anuga FoodService: The new Anuga specialized trade show for the catering and food service sector

August 17, 2011 08:46
  • The "Chef of the Year" will be named on 10th October 2011 in Cologne
  • Information and entertainment with a focus on the kitchen and cooking - in Hall 7 at Anuga FoodService

Eating away from home is on the rise worldwide - to varying degrees and in different ways depending on the nation and consumer group, but the trend has clearly arrived. And last but not least, the comprehensive, broad-based international study by the trade publication FoodService Europe & Middle East, which was published during the run-up to Anuga, impressively shows how much growth and innovation can be expected in the food service and catering market in the future. With its new specialized trade show Anuga FoodService, Anuga begins in 2011 to offer a separate platform with participants from Germany and around the world that serves the entire food service and catering sector - as part of Anuga, the world's largest and most important trade fair for food and drinks. The main features of Anuga FoodService are an attractive and diverse range of exhibited products and services - from technology and equipment to food and beverage-related offerings - an informative and concentrated supporting programme and a unique show stage, which will host the finale of the "Chef of the Year" competition. Anuga FoodService, the new specialized trade show under one roof at Anuga, will fully occupy Hall 7 at the Cologne exhibition centre, a gross exhibition space of about 17,000 square metres.

The Anuga FoodService product range:
With its roughly 180 exhibiting companies, Anuga FoodService is outstanding information and sourcing platform for buyers from the food service and catering sector. More than half of the approximately 6,500 Anuga exhibitors offer products for food service and catering, making Anuga on the whole the world's biggest ordering and information trade fair for the hotel trade and the catering, institutional/communal catering, and food service sectors. This product range is accessible online in the exhibitor database at the Anuga website (  / ).

But the product range of the Anuga FoodService specialized trade show alone ensures that catering experts from small and medium-size businesses as well as business executives and chefs from major food service operations will have the opportunity to establish contacts among the international players at the trade fair. The exhibitors at Anuga FoodService include Chimbali/Faema, J.J. Darboven (Visions of Cooking), Christian Seltmann, Duni, WMF, MKN, Rational, Wiesheu, MIWE, Meiko (Visions of Cooking), Hupfer (Visions of Cooking), Salomon Food World, Unilever, Evian, Fripan, San Miguel, Ugur Sogutma, LMC Eurocold, M24, GO IN and Metro.

The supporting programme - information and entertainment:
Taking into consideration the tight schedules of Anuga visitors in Cologne, Koelnmesse and the Frankfurt-based trade journal FoodService Europe & Middle East have created a very informative and compact event: the Anuga FoodService Power Breakfast. On Monday, 10th October 2011, starting at 10:00 a.m., the renowned food service expert Bob O'Brien will give a one-hour presentation providing a concentrated insight into the worldwide food service market and above all future strategies and opportunities. Titled "Global insights into the food service market 2011+", O'Brien will shed light on markets in Europe, Asia and North America and thereby point out the key factors for continued solid growth. Bob O'Brien is Global Senior Vice President of the NPD Group's Foodservice Industry Sector (Chicago). The "Power Breakfast" will take place in Hall 7 at the Visions of Cooking forum (Stand A 56 / C 63) and will be simultaneously interpreted (German/English).

The Forum for System Catering, which is organized by the DEHOGA Hotel and Restaurant Initiative, will be taking place for the 21st time. The event is expected to attract 800 high-ranking guests from the restaurant, hotel and catering supply sectors. The forum is a well-established event that serves as an inspiring sector meeting with great opportunities. This year's keynote speaker will be Thomas Bubendorfer, a renowned extreme mountain climber and author. He knows how to keep it together in difficult situations and how to achieve maximum results. Another speaker, Jochen Pinsker from npdgroup deutschland GmbH/Foodservice Europe, will present the latest 2011 results for the catering sector. In what has already become a tradition, successful caterers will report on their growth concepts and future perspectives. A very special highlight will be the presentation of the Trainee Awards for System Catering, which will be bestowed this year for the eighth time to the best newcomers in the industry.

The 21st Forum for System Catering will take place on Tuesday, 11th October 2011, starting at 10:00 a.m. in the Congress-Saal, Congress Centre East at Koelnmesse. The forum is organized by the German Hotel and Restaurant Association (DEHOGA), Berlin, and is a German-language event.

The "Visions of Cooking" forum will provide decision-makers and users from the hotel trade and the catering and institutional/communal catering sectors with practical application processes, potential solutions, tips and new ideas for improved concepts for large-scale catering facilities. Participants this year will include the companies Hupfer, Kahla, Rational, Polaris, Meiko, Egro, CoCoTech, Turbochef, Mepra, Rona, J.J.Darboven, Handelshof and Hörstke (Hall 7, Stand A 56 / C 63).

The "Catering Marketplace" is the meeting place for German caterers at Anuga. This event, which is the central communication and knowledge platform for hotel trade and catering professionals at Anuga, is where DEHOGA and the DEHOGA North Rhine-Westphalia chapter have their stands at Anuga FoodService, along with their partners, Metro and Koelnmesse. Here, visitors will also be able to experience attractions including modern catering up close on an area of more than 500 square metres. Creative snacks, trendy wellness and juice bars, and a relaxed atmosphere will provide the ideal framework where hotel and restaurant managers and owners, as well as friends and partners of the sector, can meet at the DEHOGA Marketplace to strike up conversations, be inspired, develop new ideas and replenish their energy (Hall 7, Stand E 110).

The "Culinary Stage" - with the finale of the "Chef of the Year" competition
A variety of cooking shows will be presented to Anuga visitors on each day of the trade fair in this modern cooking studio with all the high-tech equipment of a professional catering kitchen. The large auditorium with seating for over 250 spectators provides the ideal setting for the current and future stars of the international culinary scene.

A special highlight taking place on the Anuga Culinary Stage on Monday, 10th October 2011, will be the Chef of the Year event, the chefs' competition at Anuga. The "Chef of the Year" is the competition for talented young chefs from Germany, Austria and Switzerland. The finalists were selected during four preliminary rounds in major culinary cities in Germany and will compete against one another in the grand finale at Anuga. Eight young, highly motivated chefs will present a three-course meal before an audience of Anuga participants. A top-class jury chaired by Dieter Müller will be on hand to judge the dishes and select the winners. In addition to taking home prizes worth a total of ¤26,000, the winners will gain professional recognition and increased prestige.

On the other days of the trade fair, Heiko Antoniewicz of Unilever Food Solutions will present the advantages of "sous vide" cooking. On Tuesday, 11th October, DEHOGA North Rhine-Westphalia will take the stage, where the North Rhine-Westphalia "wild game weeks" will kick off.

About Anuga 2011

With around 6,500 exhibiting companies, Anuga is the world's largest and most important trade fair for the food and beverage industry. Roughly more than half of the approximately 3,500 exhibitors offer products for the catering sector, including frozen food, organic products, beverages, meat and sausage products, spices, general provisions, chilled food and dairy products. The clear grouping of Anuga into ten specialized trade shows enables visitors to search for the product segments they're looking for in a targeted manner. With the help of the Anuga database the product ranges can be sorted with a focus on "Food service or catering market" - and for each individual specialized trade show. All the relevant information is compiled in the handy "Foodservice Guide" that will be available to coincide with the trade fair, in the exhibitor database at the Anuga website or in the Mobile Exhibition Guide for mobile phones.

More information on Anuga is available at:

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