Frozen is the food of the future

November 8, 2010 11:02

Findus Group strongly endorses the new "Food Vision"report which makes a powerful case for frozen food because it meets consumer demands for high quality, nutritional benefits without costing the environment, reports www.megafishnet.com with reference to Findus Group.

Leendert den Hollander, Managing Director of Findus UK & Ireland comments: "This report confirms our conviction that frozen is at the very core of modern food because it can deliver what consumers want and what society needs. Freezing is nature's way of preserving food and offers nutritional value without the need for artificial additives or preservation techniques - it delivers in every way on quality, safety, value and the environment."

"Given all its natural positives, we believe it's inevitable that frozen food will soon play a central role in delivering healthier diets. It's a simple and environmentally efficient way to help secure year-round food supplies for a growing population and therefore also makes an important contribution to our wider food security. "

British Frozen Food Industry - A Food Vision includes new research from Sheffield Hallam University which underlines the opportunities and advantages of frozen food.

Note:
Findus Group, the parent company of Findus and Young's, is also a supporter of WRAP's Love Food Hate Waste campaign which aims to raise awareness of the importance and benefits of reducing the amount of food that we throw away, and which includes specific advice on the role that frozen food can play within this.

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