European Seafood Exposition and Seafood Processing Europe continue to represent a trademark in the seafood sector for exhibitors and visitors alike

June 11, 2009 10:13
The 17th European Seafood Exposition (ESE) and 11th Seafood Processing Europe (SPE) events took place in Brussels, Belgium from 28th-30th April 2009. Once again, these outstanding events provided an excellent business opportunity for both seafood buyers and sellers from across the globe. The ESE also attracted many politicians from countries and regions in which the economies depend on the global seafood trade.
 
The exhibitions, which are staged at the same venue, attracted 22,514 attendees from 145 different countries who were able to meet over 1,550 exhibitors. The total square meters of the ESE and SPE together exceeded 33,000 m?. These impressive figures clearly reflect the commercial significance of ESE and SPE to the global seafood sector.
 
Now more than ever, the ESE provides an ideal platform for exchange and business for buyers of fish and seafood products. In the current tough economic times it is of vital importance to be visible. Indeed, those exhibitors that continue communicating in order to gain and preserve the trust of their clients might even enjoy a competitive advantage from the present economic crisis. Meanwhile, visitors can experience the products and meet the people who represent them in person at the exhibition prior to making any critical business decisions. During the three days of the event, a considerable amount of optimism filled the halls of Brussels Expo.
 
And there is indeed reason to be optimistic. Fish is increasingly considered to be an indispensable part of a healthy diet. The health benefits derived from consuming fish and seafood stem from the abundance of proteins and minerals that they offer. And raising public awareness of such facts will undoubtedly lead to an increase in fish consumption.
 
Innovation and new product development are also of great importance. This was especially emphasised at the ESE during the awards ceremony of the prestigious Seafood Prix D?Elite New Product Competition that rewarded the best new foodservice and best new retail products. ?You would expect with an economic crisis that new product development would not occur. However, new products are actually gaining more attention from buyers? stated Mary Larkin, Vice President of Seafood Expositions (Diversified Business Communications). Despite the recession, there were 97 entries for the Seafood Prix d?Elite competition in 2009 ? the same figure as the previous year. ?Innovation really does set a company apart from the competition? concluded Ms Larkin.
 
For further information, please visit www.euroseafood.com and www.europrocessing.com
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