International conference "Strategic Challenges for Russia's Seafood Market"

10:00 Registration

Conference:

Russia’s fish & seafood market:
State regulations and prospects for development

10:40 – 14:00

Topics to be discussed

• Global tendencies of Russia’s fish & seafood market development. 2007 surveys
• WTO – threat or new opportunities for Russian market players
• Stability in fishery: is it possible to adopt foreign experience to Russia?
• Import to Russia as a mirror of Russia’s fishing industry

Speakers:

Representative of AC Nielsen, Russia

Representative of the Federal Fishing Agency of the RF

Co-speaker: Denis Trefilov, Head of WTO, Custom & Rate Regulation Department of Russian Federal Agriculture Ministry,

Yuriy Korolev, Commercial Representative of the Embassy of Iceland in the Russian Federation

Timur Mitupov, Head of Investment & Analytic Group, Norge-Fish

• Transparent system in the «fishery - processing – selling» chain in the interest of business  
• How can Government help? Russian aquaculture and mariculture development in the frame of the "Agroculture Development" national project  
• Advantages of production automation planning and management at Russia’s fish processing plants 
• Innovative technologies –  Fishing hightech yards (“technopark”) – New chance for Russia’s fishery and fish market progress 
• The structure of freshwater fish market in Russia. Analysis and future prospects.  
• Government support in financing and investments for fishing industry. How to realise your own project?

Speakers:

Ludmila MUKHINA,
Head of Coordination Center of Hydrobionts’ Monitoring & Expertise, its Habitat and Reproduction of State Research Institute for Fish IndustryRepresentative of Rosselkhoznadzor (Russian Agriculture Regulating Authorities)

Representative of Russian Federal Research Institute of Fisheries and OceanographyRepresentative of Rosrybolovstvo  

Representative of Vest CompanyYuriy Bobylov, Dr. of Economy, Senior Researcher,  (All-Russian Research Institute of Economy, Information and Automated Management System of Fisheries)Alexander Ishevsky, D.Sc, Dean of Food Technology Department, Head of Sub-faculty, Saint Petersburg University of Freezing and Food Technologies Representative of RosselkhozbankRepresentative of Rosagroleasing

Conference:

Producer, Supplier, Seller, Buyer:
How to benefit from cooperation and get a profit?

15.15 – 17.30

Topics to be discussed

• What Russian customer chooses today: price, assortment, quality.
• Private Labels: profitable alliance of producer and retail chains. 
• Successful distribution system in Russian regions: specific character of wholesale and retail development

Speakers:

Sergey Ikatov, Head of Client’s department, Business Analytics

Nadezhda Kopytina, President, Liedovo Group

Representative of Russkoe More Company (Russian Sea)

Topics to be discussed 

• Strategies of growth for Russia’s fishery companies
• Becoming best partner for retailer: successful practice of the leading producers and suppliers
• Price wars in retail trade: Can supplier avoid it?

Speakers:

Victoria Kiryakova, Research & Analytic company "ALT", Senior Management Consultant

Polina Druzhinina, Marketing Director, JSC ROK №1 (Fish processing plant) Representative of Talex company

Morning coffee and Special Report:

Global forecast for international retail chains development within Russian food market

Deloitte *Special GIFT for attendees: Survey «Global retail trade sector» on CD10.15 – 11.00

Conference:

How to get the best place at retailer’s shelves and stay there:
Convergence of experience and marketing

11.00 – 14.00

Topics to be discussed 

• Special survey. Success of branding in fish & seafood market
• Chains Private Labels: Conflict of interests or beneficial alliance? Views from both sides. 
• Brand and customer’s behavior psychology: how to make your brand attractive for the buyer 
• Tips for brand promotion in fish industry. Your brand will be a hit …

Speakers:

Marina Morina, General Director, Brand WayOleg Makarov, Branding Director of Trade House «Victoria»

Grigoriy Trusov, General Director, «Contact-Expert» Consulting Company, the author of the book «They come and buy themselves»

Representative of Russian Fish company*

Topics to be discussed 

• Retail chains: What out of 700 is a right choice for supplier  
• New efficient BTL solutions at the sales place. Principles of cooperation between supplier and retailer – how to spend less and get more

Speakers:

Irina Kannunnikova, Director of Small Retail Chains Union Representative of International Retail Chain «Metro Cash & Carry»

Master-class: Profitable business with retail chains

• How to enter a retail chain, how to prepare a proposal 
• Pricing policy when operating with retail chain 
• Penalties imposed by chains on suppliers, how to avoid them and compete against  
• Entering and operating with Private Labels products 
• BTL system preparing and implementing according to the agreement with retail chains